Campus radio prepares students for careers
Contributing Writers
Published: Tuesday, April 3, 2012
Updated: Tuesday, April 3, 2012 01:00
Nate Packard
Malvin Massey Jr., DJ at the university radio station
WUMR, has been working there since 1988. The station plays strictly
Jazz music both old and new.
With 50,000 watts of power,
WUMR is Memphis’ only variety jazz station and it operates on campus in the Theater and Communications Building.
John Hardin, the radio station’s production manager and a senior
journalism major, began as a volunteer in 2010. When a student
graduated and the manager position became available last year,
30-year-old Hardin said he gladly accepted the job.
“The radio is just flat-out fun,” Hardin said.
With animated gestures, Hardin described his experiences at the only
jazz-format station in Memphis that boasts about 40,000 listeners.
“The best part of working for the station is exposure to everyone in
journalism and broadcasting,” he said. “ It has opened up a lot of doors
and opportunities for me. You get to know the movers and the shakers
of the business.”
WUMR’s satellite reaches across Memphis to Hernando County, and citizens in roughly 25 countries in Europe tune in every day.
The station has relatively few employees though, relying mostly on
volunteers and students for on-air shifts and other daily tasks for the
past three decades.
Opportunities are available for disc jockeys, sports reporters, news
reporters, editors and copywriters and vacant positions change
constantly, Hardin said.
Melvin Massey, Jr., the station’s general manager, coordinates with the
staff members on the new software for disc playing and equipment
maintenance, a program he said is “cool.”
He mentioned that there are 40 DJs, five sports commentators and six
paid students. The DJs are trained and meet twice a month to practice
real-world scenarios and feel the “flow of the radio,” Massey said.
The history of Memphis’s signature jazz station, one of a handful of
college jazz formats in the country, began in 1979. Since The
University purchased the station from Rhodes College, WUMR 91.7 has been
broadcasting a variety of jazz programs.
“When I founded the station, we chose the all-jazz format for three
reasons. We didn’t want to compete with the programming of commercial
radio in Memphis and none of the stations were playing jazz regularly,
we wanted a musical style that appealed to a multiracial audience, and,
finally, the format fit in nicely with the jazz curriculum in our music
department,” said Richard Ranta, dean of the College of Communication
and Fine Arts.
Being a nonprofit organization, the station relies on money from
companies who sponsor specific programs and radiothons. Hardin described
how in a previous year, the station “broke the bank,” raising over
$22,000. These fundraisers take place in June and November. During
this time, there are extra opportunities for student volunteers. About
130 universities participate with The University of Memphis in the
radiothons.
Currently, WUMR, the “Jazz Lover,” provides 24-hour jazz music ranging
from contemporary to classical. Listeners can also tune in to hear
coverage of University sports and news. Hardin said the station prides
itself in being the only Jazz radio station in Memphis.
The station offers a variety of jazz programs, from Blues to Latin by
local and international artists. The station’s most popular segment,
Beale Street Caravan, features a variety of local jazz musicians on
Wednesday from 6 to 7 p.m.
Chris Davis, the station’s program director, hosts the morning show
every Monday, Wednesday, and Friday at 6:30 a.m. A segment called Drive
Time is set for 4 - 6 p.m., and the station also hosts sports segments,
plays local bands and streams service announcements.
The service messages are called “underwriting” because they are not
advertisements or commercials, “but they benefit The University,” Hardin
said.
WUMR is now available to listeners through online streaming that can be
accessed through the station’s link on The University of Memphis
website.